14-16 year olds

Starter activity

If relevant, recap the key stages of the grain chain that are covered in IWB 'Introducing the grain chain'.

Main activity

Organise the class into groups, so that each group has four students. Each student should read and research one aspect of IP 'Retailing: the end point of the grain chain' and prepare a presentation of findings for the rest of the group:

The retail considerations in the industry Bread and the consumer Responding to market and other influences Selling UK products abroad

Students should report back to their group.

The whole group studies IP 'Marketing case study: Warburtons bakery [Name of case study tbc]. Encourage a group discussion about how this example illustrates previously gathered knowledge.

Plenary

Each group prepares a report of their main findings (to share with class or for personal records).

Homework or extension ideas

If this material is being used other than as a discrete lesson, the results of the deliberations will need to be presented to an agreed format (PowerPoint or exhibition format).

Resources
	Retailing: the end point of the grain chain
	Factors involved in retailing grain products
	Marketing case study: Warburtons bakery
	Looking in detail at product life cycles, marketing and new product development