This case study could be delivered as a discrete lesson, or
as a package studied by groups within a class with the results
of the research being presented to the whole group in a plenary session.
Objectives
- To develop an appreciation of an assigned topic through an accurate
presentation of the salient points
- To develop an understanding of the overall picture of retailing flour
and grain products through own research and presentations by other group
members
- To analyse the case study provided on Warburtons bakery [Name of case
study tbc] in the light of the background knowledge developed
- To carry out research on behalf of a group on an assigned topic and
share the findings with the group
- To develop presentation skills (written, oral and mathematical)
- To practise extracting information from data.
Curriculum relevance
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Duration
Single lesson, of 50 minutes to 1 hour.
Resources
Starter activity
If relevant, recap the key stages of the grain chain that are covered in IWB
'Introducing the grain chain'.
Main activity
Organise the class into groups, so that each group has four students. Each
student should read and research one aspect of IP 'Retailing: the end point of
the grain chain' and prepare a presentation of findings for the rest of the
group:
The retail considerations in the industry Bread and the consumer Responding
to market and other influences Selling UK products abroad
Students should report back to their group.
The whole group studies IP 'Marketing case study: Warburtons bakery [Name of
case study tbc]. Encourage a group discussion about how this example illustrates
previously gathered knowledge.
Plenary
Each group prepares a report of their main findings (to share with class or
for personal records).
Homework or extension ideas
If this material is being used other than as a discrete lesson, the results
of the deliberations will need to be presented to an agreed format (PowerPoint
or exhibition format).
